Axis Hire Rebrand 27JAN17

Brogen Hire rebrands to become Axis Hire

The story of Brogen Hire is changing. Since it began, way back in 2007, Brogen Hire has maintained a steady growth – now servicing sites across Australia. And today, we’re pleased to introduce you to our new brand: Axis Hire.

The decision to rebrand ourselves as Axis Hire is a strategic and measured one. We believe this evolution more accurately reflects the professional, innovative, future-looking business we are today. Rest assured that much of what made you choose us in the first place will remain unchanged.

So, why Axis?

The answer is simple: an axis is a central point between two subjects – a critical one. It’s the place where everything comes together, and that ties directly in to the relationships we form with our clients.

The two overlapping shapes which make up the X are a visual representation of our team and our client, and the partnership that’s created to provide the optimum solution over the entirety of each project.

Our primary brand colour is yellow – a colour that’s synonymous with safety and high quality equipment. At the same time, this yellow is also a strong reference to our brand’s strong and proud heritage.

So although our brand identity has changed, our mission to consistently exceed client expectations by proactively understanding their business’s fleet & equipment demands remains the same, if not even stronger.

Together with the support of our loyal clients, and the trust of new ones, we will become the Australian market leader for flexible, customised and high quality fleet & mining equipment hire.